Sunday 21 October 2007

Why StitchesandSeams.com?


Someone asked me why we set up the website - http://www.stitchesandseams.com/? The thought occured to me after a frustrating period of trying to get something different to wear. Here I was standing in my room and staring at my closet thinking to myself, "Men, I need something different in this place". I looked to the right side and saw a couple of "aso ebi" (event specific fabric) I never used. So I asked around and everyone I knew seemed to be looking for how to get rid of their "sewing guy" and get another person. Most folks had their separate reasons mostly centered around not liking the guys work and the inability to keep to deadline.

I like unique stuff and I was quite tired of the usual up and down that guys wear (Besides, is it just me or is it more difficult to design an outfit for a guy or what?). I wanted something different. I had no idea what I wanted but I felt it had to be different. So I thought to myself: "I'm sure there are great guys out there who have stunning designs and I probably don't know about them. Isn't there somewhere you could go to find a list of these guys and their stuff so I can select something I like?" That's when it struck me that there was no such thing and I thought it'll be interesting to provide such information to people. A few months later ... and here we are!

I don't know about you but hitherto, fashion in Nigeria has literally been non-existent to me. But it is absolutely amazing and I mean you will be awed at how much potential is in the fashion industry in Nigeria. Dozens of fashion related events and publications are made in Lagos alone one a weekly basis and I never really knew it existed. For all I cared, if I need anything, just look for some guy that knows someone that does a good job! If you give the guy your fabric and he does a god job, great, if not, better luck next time.

What http://www.stitchesandseams.com/ seeks to do is to provide a platform to show the world what the Nigerian Fashion Industry is all about!

While we applaud the creativity of our very own hard working designers, most of us would rather buy clothes made by foreign designers and largely because we have nowhere to look "inward" and so we will rather look outwards. But now, thanks to the platform of the inetrnet, whether you are in Asia, Africa, Australia, Europe, North America or in the Caribbeans, you have access to possibly the greatest source of information on the fashion designers on the industry in Nigeria.

I'd like to invite you to pay a visit to http://www.stitchesandseams.com/ and browse through our online features. It is our expectation that more than just browsing, your interest will be triggered and you will be impressed enough to give a designer a call today to make an order or simply drop a nice comment. The guys you see on this site are the movers and shakers of the idustry.

You wont regret the experience! Happy viewing.

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